December 15, 2003 By: Sara Wood Website: http://www.kitchen-dinnerware.com EasyStrain Cookware inventors straining against giants on the Web, pulling out all the stops EasyStrain Cookware inventors Mich Delaquis and Fred Coakes have been fighting the cookware giants trying to get their patented and revolutionary new straining cookware into retail stores for years. Now they're tackling the Web - but there's a problem. Cookware doesn't sell on the Web. At least according to a recent survey done by Coakes and Delaquis on their Web site. Using advanced Make Your Price Sell pricing software, Coakes and Delaquis surveyed 224 visitors to their Web site and found out that while everyone loved their product, almost nobody bought cookware over the Internet. On the product impact questions, which asked how important and unique EasyStrain cookware was, over 75 percent of respondents rated the product as "high impact". But 88 percent of respondents also said they never bought cookware on the Web. The other 12 percent only bought cookware over the Web once a year. Coakes and Delaquis also found that despite the quality and uniqueness of their cookware, they were going to have to drop their price if they were going to compete with the brand-name players in the industry. We're going to drop the price substantially in time for Christmas, said Coakes, the VP of Sales and Marketing at Delfre Enterprises. We're going to use the price the survey respondents said was fair. You'll be able to buy our eight-piece set for the same price that some of the competition sells one saucepan for. But we have the same quality plus the built-in strainers. The EasyStrain design incorporates a patented locking lid with two different size built-in strainers. All of the comments from consumer shows have been very positive, continued Coakes. We sell a lot at the shows. People want EasyStrain, but it has been a strain to get them to buy online. Delaquis remembers the day back in 1995 when he scalded his hand while straining a pot of pasta. I didn't have a strainer and I had to do it with just lifting the lid a little bit. The idea just popped into my head that it would be a lot easier to do this if there was a strainer already inside the pot. said Delaquis, the President of Delfre Enterprises Inc. After 5 years and many design changes the innovative duo from Winnipeg, Manitoba, Canada, finally got EasyStrain to market on live shopping channels in Canada and the U.S., and their product is now starting to appear in local stores. Product trends are moving toward designs that have a broad spectrum of shapes, sizes and innovative features, said Coakes. The modern kitchen has evolved to save time and trouble. The new EasyStrain design meets these consumer needs, now what we need is a way to show people. Once we get into the market there is no stopping us. We believe that EasyStrain™ is the best self-straining cookware design on the market today. added Delaquis. Coakes and Delaquis have been interviewed by over a dozen radio, TV talk shows and newspapers. They have many interesting stories to tell. Shop online for fine china, dinnerware, glassware, cutlery and utensils to add to your kitchens look and feel.